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Exploring the Powerful Benefits of Inbound Marketing for Small Businesses

Building a Business, Business Marketing / kathy / 8 minutes of reading

In today’s digital age, marketing has transformed into a dynamic and ever-evolving landscape. While traditional outbound marketing tactics rely on interruptive strategies to push messages onto the audience, inbound marketing takes an entirely different approach. It focuses on attracting, engaging, and delighting potential customers through valuable content and personalized experiences. But why is inbound marketing […]

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Why Transcripts Are Important for Your Podcast

Leave a Comment / Building a Business / kathy / 8 minutes of reading

Hey there, fellow podcast enthusiasts! Ever wondered how you can take your podcast from great to absolutely stellar? Well, let me spill the beans on something critical to growing your show and extending your reach: Transcripts. Understanding why transcripts are important for your podcast is something not many people know about! Yes, you heard it

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Using Social Media Customer Service: Best Practices

Leave a Comment / Building a Business / kathy / 7 minutes of reading

Hey there! Welcome to the digital age, where your smartphone isn’t just for snapping pics or doomscrolling through your feed. It has become a powerhouse tool for brands to connect with you, the customer, in real time and on a personal level, through social media customer service. Gone are the days of waiting on hold

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Creating a Content Calendar: A Step-by-Step Guide

Leave a Comment / Building a Business / kathy / 5 minutes of reading

For all the content creators out there, having a well-organized and thought-out content calendar is essential. It not only helps you stay on track but also ensures that you consistently deliver valuable content to your audience. In this step-by-step guide, we’ll walk you through the process of creating your own content calendar, making it easier

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Podcast Monetization: A Comprehensive Guide

Leave a Comment / Building a Business, Podcasting / kathy / 6 minutes of reading

Are you a passionate podcast host looking to turn your hobby into a profitable venture? Look no further! In this comprehensive guide, we’ll walk you through the various ways you can monetize your podcast and start earning some serious revenue. Let us look at some of the best podcast monetization methods: 1. Podcast Advertising and

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How to Build a Content Marketing Team (Your Very Own Great Content Team for Success)

Leave a Comment / Building a Business / kathy / 6 minutes of reading

Content marketing is no longer an option; it’s a necessity for businesses that want to compete in the digital age. A successful content marketing team can boost your brand’s visibility, increase customer engagement, and drive sales. But building such a team isn’t as simple as hiring a couple of writers and designers. It requires careful

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Understanding Podcast Metrics: How to Measure Success

Leave a Comment / Building a Business, Business Marketing / kathy / 6 minutes of reading

In the vast, ever-evolving world of digital content, podcasting has solidified its place as a popular and influential medium. Whether you’re a pop culture enthusiast, a self-help guru, or a passionate storyteller, there’s a podcast out there for everyone. But what if you’re the one behind the mic? How do you measure your podcast’s success?

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The Role of Influencer Marketing in Social Media Strategies

Leave a Comment / Business Marketing, Building a Business / kathy / 6 minutes of reading

Just imagine you’re scrolling through Instagram, and you see your favorite social media influencers rocking a pair of sleek, stylish sneakers. You instantly think, “Hey, I want those!” Well, my friend, you’ve just been influenced! Let’s take a closer look at this widely-acclaimed influencer marketing industry. Unraveling the Enigma: What is Influencer Marketing? Influencer marketing

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Why Intentionality Matters in Your Marketing Strategy: A Deep Dive

Leave a Comment / Business Marketing, Building a Business / kathy / 6 minutes of reading

You know that feeling when you’re watching your favorite TV show, and suddenly, out of nowhere, pops an advertisement that seems to speak directly to you? It’s like the ad knows your deepest desires, your favorite color, and even what you had for breakfast. Spooky, isn’t it? But let’s face it, we all love a

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Leveraging SEO in Your Content Marketing Strategy

Leave a Comment / Building a Business, Business Marketing / kathy / 7 minutes of reading

Once upon a time, in the vast digital landscape of the internet, two powerful forces were born – SEO (Search Engine Optimization) and content marketing. They grew up together, learning from each other, and now they’re like Batman and Robin, Bert and Ernie, or peanut butter and jelly – they just work better together. But

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