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Our story

We're named after freedom. And after joy.

Malaya Publishing exists for one reason: to help Filipino business owners win back the freedom they started their business for, so they can actually live the life that freedom is supposed to buy. That's not a slogan for us. It's the names of our two daughters.

Kathy and Daryl, the husband-and-wife founders of Malaya
How it started

It began when I found out I was pregnant.

I was the SEO manager for an Australian agency. Good work, good clients. But when I found out I was pregnant with our firstborn, something became very clear to me.

Every hour I gave that agency was an hour I was trading away, and the asset I was building with those hours would never be mine. It would be theirs. I was pouring my best years into someone else's business, and I would never get that time back with my daughter.

So I made a decision. I would build my own. I would have my own clients, on my own terms, with my own time. That was the beginning of Malaya Publishing.

Kathy, founder of Malaya Publishing
The freedom I wanted for myself is the freedom we now build for other owners.
What our name means

Freedom is the door. Happiness is the room.

We named our two daughters for the thing we believe every business owner deserves, in the order you get there.

Malaya
Filipino for “freedom”

Our firstborn. And the promise we make: a business that runs without you, so you get your time and your freedom back.

Ligaya
Filipino for “happiness”

Our second. And the point of it all. Freedom isn't the finish line. It's what lets you live a joyful, full life with the people you love.

Win back your freedom, and happiness is what you do with it. That's the whole idea, and it's why we do this.

The two of us

A Filipino founder and a systems builder who came home.

Malaya is built by a husband and wife. One of us brings the heart and the roots. The other brings a decade of systems that built businesses worth millions. Together, that's the whole offer.

Kathy holding her daughter Ligaya
Co-founder · The heart

Kathy

Filipino, a mother of two, and the reason Malaya is built for the Philippines. She started this company to reclaim her own time, and now leads the mission to give that same freedom to fellow Filipino owners.

They built something real. Our job is to hand them the freedom to enjoy it.

Daryl holding his daughter Malaya
Co-founder · The systems

Daryl Urbanski

Daryl spent his first decade building bestbusinesscoach.ca and a long-running business podcast, building marketing and automation systems for clients across the West, including Michael Gerber, the author of The E-Myth, and NeuroGym.

When he moved to the Philippines, he committed fully to Malaya and to one mission: helping build multi-billion-peso Filipino businesses. A bestselling author who has built real businesses from the ground up, now doing it here, at home.

Where we are now

A decade of experience. Now pointed home.

Between us, we bring more than 30 years of combined experience, and we've each served hundreds of companies. We were early to the AI shift and we stay ahead of every change in search and digital marketing, not for the novelty, but because it's how we get our clients results.

30+ yrsof combined experience building marketing and automation systems that tie directly to revenue
Hundredsof companies served between us, across industries and markets
Nowfocused fully on Filipino small and medium enterprises, giving back to our roots

For years we helped companies abroad. Now we want to give that back to where we come from. Malaya is for the Filipino owner who did the hard thing, built a real business, and deserves to enjoy the freedom it was supposed to bring.

This is really about you

You built your business to be free. Let's make that real.

We know what it's like to trade your hours for something that isn't yours. We refuse to let your business cost you your life. Start with a free Growth Audit, and we'll show you exactly where to begin.

Start My Free Growth Audit